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Good morning Reader, How are you? A longer episode this week. Life is suddenly full of so many things to share. β The biggest myth about audience research?That you can base it on what you THINK you know. βThis is where the magic really lies. β Facilitation Skills for CopywritersFacilitation Skills for Copywriters next runs on Tuesday 29th April. From 10am until 1:30pm, we're deep diving into the tools and frameworks that make for effective facilitation, in a cosy online setting with just five others. These skills flood you with confidence. They are practical. They are steeped in psychology. And they make workshops fun to run. No longer will you have to wing it. Or wonder which mysterious combination of who you are makes you a good facilitator. Or a bad one. You'll know how to break things down and build really great sessions people adore. Read what Sean, Will and Georgina said about the course here. Where you can also buy your seat π β Nano-retirementsJust what the world needs right now and perfectly captured by Lucy Werner in her latest Hype Yourself newsletter. Read it here. My nano-retirement this week will be a jaunt down the lane to feed Elvis the pony. What will yours be? How to work with Incredibble in 2025 Hire Incredibble to write your regular content (fuel your content strategy). Hire Incredibble to optimise your content (boost your SEO and improve online visibility). Hire Incredibble to write your one-off meaty beasts (reports, ebooks, white papers). Hire me (π) to position your business and research your audience. Hire me to facilitate your next workshop (I train people in facilitation too). Hit reply to chat with Helen Enjoying No More Lorem Ipsum? Know someone who'd enjoy No More Lorem Ipsum?β |
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