Hey Reader,

As I continue to show up here authentically and honestly, it's so lovely to let you in on this little bit of good news.

We've got a new Embedibble contract! The first since I repositioned the business a month ago.

It feels like the concept is beginning to prove itself.

I feel like I can do this.

And it wasn't a mad move after all.

But here's the thing: the source of this new bit of work didn't come from where I thought it would.

Where the new work came from

I thought it would follow the guise of our first Embedibble engagement.

Mid-sized FMCG organisation; crumbling marketing team in need of support. The MD wasn't ready to hire, didn't want an agency and needed flexible, immediate marketing resource.

This one? Small, niche marketing agency with a tight-knit team.

They're poles apart in terms of what they do. Unexpectedly similar in terms of their hiring challenges. And identical in terms of their relationship with Embedibble: the decision-makers have known me for ages.

This latest client is led by a long-standing friend and agency partner. I've worked for them. They've worked for me. I was actually talking to them about another deliverable when they mentioned someone had handed in their notice.

So there's deep trust here. We've known each other a long time. I suspect they're reading this email (hey!). They've worked with my team before and know the kind of people I work with.

The marketing consultant who brought us in to our first Embedibble client last year knows me really well too. We've worked together multiple times over the years.

And in hindsight: of course! Of course this was going to come from a great relationship built on trust.

Kinda makes me question all the other marketing tactics I've got going on right now, but that's another email...

Other things I've learnt

Messaging - the voice of the customer rings loud when you're onboarding a new client.

How it feels when someone hands in their notice and you've got campaigns to deliver.
How much you care about the team and how consciously you've built the culture.
How hiring in a hurry would risk all that.
How busy you are and need a hug and a hand.

These lessons bring me joy because it's so aligned with the work I want Embedibble to do: helping more people do what they love.

And if you're into your woo-woo, you'll love that I posted a note about this very thing coming true not four days before it landed. Isn't that mad?

Is AI behind our industry's slump?

Come for the poll, stay for the comments

AI for design - an execution I can get behind

Gamma - I know, I know. It's been around for ages. But I uploaded slides for a presentation and my word, it doesn't half look good!

Hated the way it changed my words. But I'll take the design, layout and graphics any day! Do you use Gamma? Any other recommendations in this vein?

Freelancer? Come talk to me about MONEY

Freelance Business Pricing Forum - June 26th-27th

I'm sharing my go-to framework for pricing projects and joining a panel to talk about freelance pricing problems.

The line-up is great! Elina (host and organiser) has got Jonathan Stark along - The Ditching Hourly Guy.

Lots to be learnt at this one.

That's all for this week, Reader.

Thanks for reading.

Helen

How to work with Incredibble in 2025

Need bandwidth but don't have hiring budget? Embed an Incredibble.

We specialise in editorial support, maternity or interim marketing cover and specialist marketing expertise.

Hit reply to chat with Helen

Enjoying No More Lorem Ipsum?
Read the previous editions.

Know someone who'd enjoy No More Lorem Ipsum?
Tell them to subscribe

Incredibble

We just secured our first, official Embedibble contract