Hi Reader,

Thanks for reading the previous edition of this newsletter.

Your response to the shift in my positioning blew me away - and reminded me how authenticity builds the best relationships. Thanks for your support by return email and on LinkedIn.

Continuing that theme, this week I'm asking how and where should I spend the small amount of marketing budget I've put aside to grow Embedibble.

Plus:

• Freelancer? I've got an excellent event for you to check out.
• Something on the AI front that's blowing my mind and making me sick at the same time.
• And taglines vs slogans via Vikki Ross via Eddie Shleyner

Let's get into it.

Where would you spend your last marketing dollars?

Pounds. They're actually pounds.

Bill Gates would tell you to spend them on PR.

And I can't deny how powerful PR can be. I honestly believe you can stand on a soap box in your own backyard, call it an event and you'll gain authority.

That sounds pretty cynical, doesn't it?

But even the smallest of stages builds authority. It's powerful.

So should I go all in on PR?

I took an audit of the skills and resources I have at my disposal before I made a decision.

• Copywriting - that'll be me.
  ​
• Editing - Lucy edits-as-a-service. Anything I write, she edits. BEST upgrade I've brought into my business in ages. We offer this to clients now too - it's been such a success.
  ​
• Marketing support - Cat runs my marketing, doing the do. She's super senior and I'm very fortunate to be partnering with her in this way. She has way better on-the-tools knowledge than I do too so brings action to my thinking (BTW, Cat is also an Embedibble and has capacity from September, if you need someone...)
  ​
• Speaking - have stage? Will talk.
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• Phenomenal marketing people everywhere - friends and acquaintances willing to lend an ear and offer advice.
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• Time - we're not rushed off our feet over here right now so I can get stuck in.

I also did a lot of research. And what I learned was that marketing knowledge, I have.

But sales knowledge? That's something I'm lacking.

So if I spend my last marketing dollars anywhere, it's going to be on SALES!

Never thought I'd write that. But I'm actively seeking advice and experts in this area. Know someone? Please connect us.

(BTW, I really wanted to spend my last dollars on a rebrand but was wisely persuaded not to - yet!)

Where would you spend your last marketing dollars?

Google Notebook

Have you heard about it? So very clever and unsettling in equal measure. Let me know what you make of it.

Taglines vs slogans

Beautifully summarised by Eddie Shleyner (amazing copywriter) and shared by Vikki Ross (another amazing copywriter) on LinkedIn.

That's all for this week, Reader.

Thanks for reading,

Helen

How to work with Incredibble in 2025

Need bandwidth but don't have marketing budget? Embed an Incredibble.

We specialise in editorial support, maternity or interim marketing cover and specialist marketing expertise.

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